John Denenfeld in

John Denenfeld

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Regional Sales Director at RideCo. On-Demand Transit
📍 Greater Vancouver Metropolitan Area, Canada

John is a sales leader specializing in scaling enterprise SaaS revenue within the public and private sectors, with a focus on transportation and AI solutions. Educated in Urban Land Economics, hes known for building high-performing teams. Colleagues describe him as detail-oriented with excellent communication skills.

Based on his public statements, John is passionate about community building and leveraging technology to improve public mobility for all. He values personal growth and resilience, aiming to continuously improve himself both professionally and personally.

He founded and successfully scaled his own digital solutions company, Western Star Digital, into a $5 million enterprise before moving back into SaaS sales.

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Experience
15 Years
Current Role
Regional Sales Director
Job Level
Senior
Location
Greater Vancouver Metropolitan Area, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics John cares about

Enterprise SaaS Growth
Has a proven track record of scaling SaaS revenue from zero to over $5M ARR at companies like RideCo and DDS Wireless.
Public Transportation
His recent career and posts center on on-demand transit and a commitment to improving public mobility for communities.
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Career

Work history

7-2021 - 11-2024
Regional Sales Director
RideCo. On-Demand Transit
3-2020 - 3-2021
Sales Director, North America
DDS Wireless
1-2018 - 3-2021
Sales Director, Western and Central North America
DDS Wireless
9-2013 - 3-2021
Sales Director
DDS Wireless
11-2008 - 9-2013
Director
Western Star Digital
In the press

Media appearances

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Education
1991 - 1993
Executive MBA
Asia Pacific International University
4-1983 - 9-1984
Urban Land Economics
The University of British Columbia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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