John Emard in

John Emard

Captain · DISC type DS
Chief Revenue Officer (CRO) at spokenote
📍 Greater Indianapolis, United States

John Emard is a revenue-focused leader with over 30 years of IT market experience, specializing in go-to-market transformations and enterprise cost optimization. A graduate of Ball State University, he has a proven track record of exceeding financial targets. People who have worked with him describe him as a driven, passionate, and collaborative leader.

Outside of his executive roles, John is a dedicated coach with a passion for martial arts. He applies the principles of discipline and mastering the basics, learned from his martial arts background, to both his personal coaching at his gym and his professional mentorship of sales teams.

He has appeared on podcasts to discuss his "origin story" in martial arts and his journey as a coach.

Read the full overview →
Experience
33 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Greater Indianapolis, United States
Personality Overview

How John shows up

Consummate Professional
Dynamic But Sincere
Output-Driven

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics John cares about

Go-to-Market Strategy
He rebuilt a fragmented sales model into a unified GTM strategy, driving revenue from $5M to $25M in under five years at a previous company.
Enterprise Sales Coaching
His consulting work focuses on helping enterprise sales professionals win large deals, expand key accounts, and build long-term client relationships.
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Career

Work history

5-2025
Chief Revenue Officer (CRO)
spokenote
11-2023
Chief Growth Strategist
Primus Consulting & Coaching
9-2018 - 8-2023
Chief Revenue Officer
Contegix
10-2016 - 8-2018
Vice President
Matrix Integration
4-2015 - 4-2016
Senior Director, Global Channel Operations and Programs
Veritas Technologies, LLC (Divestiture from Symantec)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1991 - 1993
Associates of Applied Science
ITT Technical Institute
Telecommunications
Ball State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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