John Fraser-Mackenzie in

John Fraser-Mackenzie

Visionary · DISC type Ds
Chief Executive at EMA
📍 Auckland, Auckland, New Zealand

John Fraser-Mackenzie is the Chief Executive of EMA, a business coach, and an advisor. Described as a people-centered and strategic leader, he combines strong financial acumen from his Chartered Accountant background with experience in scaling mid-market companies. He holds a Postgraduate Diploma in Accounting from the University of Cape Town.

Outside of his professional roles, John is an advocate for neurodiversity awareness, drawing from his own experiences. He is a keen outdoors person and enjoys spending time with his family in nature, reflecting his belief in maintaining a healthy work-life balance.

Unique fact: John openly shares his journey with dyslexia, using it as a tool to promote empathetic leadership and diverse thinking in the workplace.

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Experience
5 Years
Current Role
Chief Executive
Job Level
Junior
Location
Auckland, Auckland, New Zealand
Personality Overview

How John shows up

Risk Tolerant
Early Adopter
Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics John cares about

Business Growth
As a certified Scaling Up Coach, he is committed to helping founders and owners of mid-market businesses in New Zealand build enduring companies.
People-Centric Leadership
Consistently emphasized in his profile and recommendations, he focuses on creating positive environments and uniting teams behind a common purpose.
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Career

Work history

6-2024
Chief Executive
EMA
5-2020 - 4-2025
Executive Director
Pacific Harvest Limited
7-2023 - 7-2024
Partner
Scaling Up Coaches NZ
5-2020 - 6-2024
Advisor
AlphaCert Labs
4-2020 - 6-2024
Advisor
James Dunlop Textiles Group
In the press

Media appearances

EMA appoints John Fraser‑Mackenzie as new Chief Executive. Featured in EMA (official website)
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New EMA boss John Fraser‑Mackenzie: 2025 will still be a tough year for business. Featured in NZ Herald
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Education
1992 - 1992
Postgraduate Diploma in Accounting
University of Cape Town
1988 - 1991
Bachelor of Business Science
University of Cape Town
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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