John Haralson in

John Haralson

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Senior Manager of Demand Generation at General RV Center
📍 Grand Rapids Metropolitan Area, United States

John is a marketing leader with over two decades of experience driving growth for RV dealerships. At General RV Center, a billion-dollar company, he directs the marketing strategy across all digital and traditional channels. People who have worked with him describe him as dedicated, relentless, enthusiastic, and intelligent.

Outside of his direct marketing responsibilities, John shows a keen interest in technological innovation and its application in the automotive sector. He stays current on emerging trends that are shaping the future of transportation and business development.

He recently attended a Google Cloud AI Masterclass in Chicago to deepen his understanding of AI innovations and digital strategies.

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Experience
14 Years
Current Role
Senior Manager of Demand Generation
Job Level
Middle
Location
Grand Rapids Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics John cares about

AI in Marketing
Attended a Google Cloud AI Masterclass to learn about AI innovations, digital strategies, and market execution tactics for the RV industry.
Data-Driven Strategy
Emphasizes using customer data to target receptive audiences and analyzes how lead volume impacts conversion metrics.
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Career

Work history

10-2025
Senior Manager of Demand Generation
General RV Center
4-2019 - 11-2025
Demand Generation & Business Development Manager
General RV Center
1-2018 - 3-2019
Regional Marketing Director
Level 5
5-2017 - 1-2018
Dealership Development Manager
General RV Center
2-2004 - 5-2017
Business Development Manager
Veurinks' RV Center
In the press

Media appearances

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Education
2011 - 2013
Certificate
Ferris State University
2000 - 2002
Associates of Applied Sciences
ITT Technical Education Center
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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