John Iparraguirre

Enigma
DISC Type : cid

SVP, Chief Accounting Officer at Avalara

San Francisco Bay Area, United States

Overview

John Iparraguirre is the SVP and Chief Accounting Officer at Avalara, with deep expertise in corporate finance, SEC filings, and fundraising across the tech sector. He holds MBAs from Columbia Business School and UC Berkeley. Colleagues have described him as dedicated, intelligent, and ethical.

Based on his education at UC Berkeley and extensive career in the Bay Area, John likely maintains strong ties to the region. This connection may extend to an appreciation for the local culture and community activities surrounding his past roles at companies like Asana and Luma AI.

He transitioned from a business leadership role in biopharmaceuticals to leading finance and accounting functions at major technology and AI companies.

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Financial Leadership
Has a proven track record leading finance and accounting at high-growth tech companies, including his current CAO role at Avalara and previous leadership at Asana and Luma AI.
Building Finance Teams
Demonstrated a passion for hiring top talent by personally posting multiple job openings for accounting, tax, treasury, and audit roles while at Asana.
AI Business Applications
His recent experience as Head of Finance and Accounting at Luma AI, a multimodal AI company, indicates a professional interest in the financial side of emerging AI technology.

Media Appearances

John has no verified media appearances

Work History

9-2025
SVP, Chief Accounting Officer at Avalara
11-2024 - 9-2025
Head of Finance and Accounting at Luma AI
5-2014 - 11-2024
Vice President Finance at Asana
10-2011 - 5-2014
Head of Accounting, Corporate Controller at Flurry, Inc. (Acquired by Yahoo!)
9-2010 - 10-2011
Chief Business Officer at BiPar Sciences

Education

MBA from Columbia Business School
MBA from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : SVP, Chief Accounting Officer at Avalara
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from John

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can John take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And John

Personality Compatibility


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