John Keatley in

John Keatley

Questioner · DISC type c
CEO, Co-Founder at Scratch Financial
📍 Pasadena, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
CEO, Co-Founder
Job Level
Leadership
Location
Pasadena, California, United States
Personality Overview

How John shows up

Price-Sensitive
Value Seeker
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics John cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2016
CEO, Co-Founder
Scratch Financial
1-2019
Investor
Pasadena Angels
9-2013 - 4-2015
CFO
Klarna
10-2006 - 9-2013
CFO
Green Dot Corporation
5-2005 - 10-2006
VP, Finance
Green Dot Corporation
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1-2000 - 6-2001
MBA
Harvard Business School
9-1991 - 6-1995
AB
Princeton University
1987 - 1991
high school diploma
Polytechnic School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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