John Mellows in

John Mellows

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Head of Commercial at Equerra
📍 New Zealand

John Mellows is a technology entrepreneur and the Head of Commercial at Equerra, with over 20 years of experience in Microsoft Dynamics 365. He specializes in AI and data-driven solutions and has founded multiple tech companies, including Waboom.ai and MonuTrack. He has partially completed an MBA in Technology Management.

Based in Auckland, New Zealand, John is passionate about the food and technology sector. He serves as a Strategic Advisor for The Kai Box, a plant-based meal delivery service, and is an active public speaker, having recently presented at the foodpro conference on innovative industry ideas.

He has co-founded two distinct software companies: one providing AI voice agents and another offering business management software for the memorial industry.

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Experience
10 Years
Current Role
Head of Commercial
Job Level
Mid-senior
Location
New Zealand
Personality Overview

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Priorities

Topics John cares about

AI Automation
As the co-founder of Waboom.ai, he is focused on creating AI voice agents and intelligent automation solutions to transform business operations.
Microsoft Dynamics
He has over two decades of deep experience helping organizations adopt and scale Microsoft Dynamics 365 solutions for finance, operations, and sales.
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Career

Work history

9-2025
Head of Commercial
Equerra
6-2025
Founder and AI Enthusiast
Waboom.ai
9-2022 - 6-2025
Solution Sales
Walkerscott
2-2016 - 12-2023
Strategic Advisor
The Kai Box
9-2015 - 9-2022
Presales Lead
THETA SYSTEMS LIMITED
In the press

Media appearances

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Education
MBA Technology Management (Part Qualified)
The Open University
Certificate in Managament
The Open University
Social presence
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Behavioral profile

DISC profile (public)

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