John Muir
Login to view DISC.John is a business co-founder and ICF Member who now works as a Resilience and Values Coach. After co-founding and leading a digital signage company for 14 years through a successful sale, he now helps leaders and professionals align their career goals with their personal values. He holds a BSc from The University of Sheffield.
He is deeply interested in the concept of personal identity, particularly how it is challenged and shaped by rapid technological change like the rise of AI. His coaching philosophy centers on building lasting resilience by staying connected to what genuinely matters to an individual, rather than relying solely on grit.
John is a self-taught AI practitioner who has learned to build AI agents within the last year.
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DISC behavioral profile
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