John Neel

Questioner
DISC Type : c

Chief Executive Officer at Sanford Insurance

Macon, Georgia, United States

Overview

John serves as the Chief Executive Officer at Sanford Insurance, where he has applied over 23 years of leadership in strategic planning and management. A graduate of the University of Georgias Terry College of Business, he has prior experience as the President of two offshore captive insurance companies for a major health system.

Outside of his professional life, John is a passionate supporter of the University of Georgia Bulldogs, frequently posting about the team. His Christian faith is a central part of his identity, often shared through messages of prayer, kindness, and humility in his public communications.

Unique fact: John previously managed two offshore captive insurance companies, Centra Professional Indemnity, Ltd. , for the Central Georgia Health System.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Insurance Leadership
As CEO for over 23 years, he focuses on strategic planning, team empowerment, and driving impactful results within the insurance industry.
UGA Football
He is an enthusiastic fan of the Georgia Bulldogs, frequently posting messages of support like "GO DAWGS! " and referencing the team's traditions.
Christian Faith
His personal introduction and posts highlight a deep commitment to his faith, frequently including phrases like "GOD Bless" and references to prayer.

Media Appearances

John has no verified media appearances

Work History

12-2010
Chief Executive Officer at Sanford Insurance
Chief Executive Officer at Sanford Insurance
7-1994 - 10-2002
President at CPI/Central Georgia Health System

Education

1980 - 1984
Bachelor of Business Administration (B.B.A.) from University of Georgia - Terry College of Business
1980 - 1984
Bachelor of Business Administration (B.B.A.) from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 23 Location : Macon, Georgia, United States Job Level : Leadership Designation : Chief Executive Officer at Sanford Insurance
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can John take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And John

Personality Compatibility


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