John Richardson

Regional Sales Manager at Global CTI

📍 Bakersfield, California, United States

John Richardson is a seasoned sales leader with over 25 years of experience, currently managing the California sales team at Global CTI. An alumnus of California State University-Sacramento, he specializes in driving revenue for UCaaS and hosted voice solutions and has been promoted to VP of Sales.

Outside of his professional life, John is an avid and passionate fan of the Buffalo Bills professional football team. He brings a strong sense of focus and energy, valued by his team, to both his work and personal interests.

He has specific expertise in designing customized emergency mass notification systems for the K-20 education market.

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Experience

34 Years

Current Role

Regional Sales Manager

Job Level

Middle

Location

Bakersfield, California, United States

Personality Overview

How John shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics John cares about

Sales Talent Development

His role centrally involves recruiting and developing sales talent for his California-based team, an area highlighted in his professional recommendations.

UCaaS & Hosted Voice

His work has a heavy emphasis on Unified Communications as a Service (UCaaS), along with premise, hybrid, and hosted voice solutions.

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Career

Work history

6-2003

Regional Sales Manager

Global CTI

5-1992 - 6-2003

Account Executive

Evans Communications

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

John has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to John?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Pause and ask them if they have any questions

DON'T

Avoid saying anything that sounds like a risky proposition

Engage other key stakeholders on their side and leverage if they approve of your product

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Formal

Length of mail: Long

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Friendly, second-person. Bullet points: Could use. Closing line: Simply lay out the next steps. Complimentary close: Formal. Overall messaging: Focused on social proof and process

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing John fast: Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.

How fast will John move? They do not like to rush and can be quite slow in their decision making. 

Reveal the closing strategyFree. 10 seconds.

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