John Rougeux in

John Rougeux

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Author at The Narrative Field Guide
📍 Colorado Springs, Colorado, United States

John Rougeux is the Founder of Flag & Frontier, a consultancy dedicated to aligning executive teams around strategic narratives to help brands win their category. He has nearly two decades of experience in marketing and category strategy.

He is the host of the "Category Thinkers" podcast and actively writes about narrative for CMOs aiming to build billion-dollar brands. John studied English at Virginia Tech and earned an Executive MBA from Quantic School of Business and Technology.

People often call him an exceptional leader, knowledgeable marketer, and a leading voice in category design.

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Experience
17 Years
Current Role
Author
Job Level
Leadership
Location
Colorado Springs, Colorado, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics John cares about

Strategic Narrative
John's core business at Flag & Frontier focuses on helping brands craft powerful narratives to avoid buyer indifference and achieve market leadership.
Category Design
As the host of the "Category Thinkers" podcast and author of "The Narrative Field Guide, " John is deeply involved in defining new business categories.
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Career

Work history

4-2024
Author
The Narrative Field Guide
1-2024
Founder
Flag & Frontier
8-2023 - 8-2024
Executive Member
Pavilion
7-2023 - 10-2023
Category Design Advisor
Feed Media Group (FMG)
7-2023 - 10-2023
Advisor
Feed Media Group (FMG)
In the press

Media appearances

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Education
BA
Virginia Tech
7-2022 - 8-2023
Executive MBA
Quantic School of Business and Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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