Joice Wirkus is a seasoned marketing executive with over 20 years of experience driving brand transformation and growth for major retailers like Pet Supplies Plus, Big Lots, and Destination Pet. She specializes in DTC, omnichannel strategy, and customer-centric growth. She holds degrees from the University of Illinois and a certificate from The Wharton School.
Outside of her corporate roles, Joice is an avid animal lover, outdoor enthusiast, and aspiring golfer. She is also a kombucha-maker, reflecting a creative and hands-on personal interest. She has served on the Total Retail Editorial Board and has sponsored DEI initiatives at past companies.
Joice is a multi-award-winning leader, having received both the "Top Women in Retail" and "Pet Age Women of Influence" awards.
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