Joice (Kempton) Wirkus in

Joice (Kempton) Wirkus

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Vice President, Strategic Marketing & Growth at Destination Pet, LLC
📍 Novi, Michigan, United States

Joice Wirkus is a seasoned marketing executive with over 20 years of experience driving brand transformation and growth for major retailers like Pet Supplies Plus, Big Lots, and Destination Pet. She specializes in DTC, omnichannel strategy, and customer-centric growth. She holds degrees from the University of Illinois and a certificate from The Wharton School.

Outside of her corporate roles, Joice is an avid animal lover, outdoor enthusiast, and aspiring golfer. She is also a kombucha-maker, reflecting a creative and hands-on personal interest. She has served on the Total Retail Editorial Board and has sponsored DEI initiatives at past companies.

Joice is a multi-award-winning leader, having received both the "Top Women in Retail" and "Pet Age Women of Influence" awards.

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Experience
28 Years
Current Role
Vice President, Strategic Marketing & Growth
Job Level
Senior
Location
Novi, Michigan, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joice cares about

Pet Industry Marketing
As a former SVP of Marketing for Pet Supplies Plus and VP at Destination Pet, she has deep expertise in this sector and received the Pet Age Women of Influence award.
DTC & E-commerce
Her profile highlights a strong focus on direct-to-consumer strategies to optimize measurement, conversion, and online traffic for retail brands.
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Career

Work history

1-2026
Vice President, Strategic Marketing & Growth
Destination Pet, LLC
7-2025
Senior Vice President Marketing
Pet Supplies Plus
7-2023 - 7-2025
Contractor
Pogo
4-2020 - 8-2022
SVP, Marketing
Big Lots Stores
7-2019 - 4-2020
VP, Marketing Strategy & Operations
Big Lots Stores
In the press

Media appearances

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Education
1993 - 1995
Master's degree
University of Illinois at Urbana-Champaign
9-2023 - 11-2023
Certificate
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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