Jonathan Carter in

Jonathan Carter

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Senior Director, Advanced Analytics at NBCUniversal
📍 New York, New York, United States

Jonathan Carter is a growth-focused marketing leader with over 14 years of experience, currently serving as Senior Director of Advanced Analytics at NBCUniversal. He specializes in bridging data, creative, and product to drive customer acquisition and revenue for major digital brands, including his previous work at Spotify and The Wall Street Journal. He holds a B. A. from Carleton College.

Outside of his professional work in analytics and marketing, Jonathan has a demonstrated commitment to philanthropy, having received an excellence award for his fundraising and volunteer work with Autism Speaks. This suggests a strong passion for supporting causes he cares about through direct community involvement and raising awareness for important issues.

His undergraduate thesis was a multi-site hedonic analysis of wind farms and their socioeconomic pricing effects.

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Experience
1 Years
Current Role
Senior Director, Advanced Analytics
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Jonathan cares about

Data-Informed Strategy
His career is built on bridging data, creative, and product to deliver measurable impact and tell clear, data-informed stories for major consumer-facing brands.
Subscription Growth
Has extensive experience driving customer acquisition and consumer revenue strategy for subscription-based media giants like The Wall Street Journal, The New Yorker, and Spotify.
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Career

Work history

10-2025
Senior Director, Advanced Analytics
NBCUniversal
10-2025
Senior Director, Global Acquisition - The Wall Street Journal & Barron's Group
Dow Jones
Global Director, Consumer Revenue Strategy - The New Yorker
Condé Nast
Director, Growth Marketing - The New Yorker, WIRED, Vanity Fair
Condé Nast
Senior Manager, Premium Strategy & Growth Marketing
Spotify
In the press

Media appearances

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Education
2006 - 2010
B.A.
Carleton College
4-2025 - 8-2025
MarketingWeek Executive Program
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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