Jonathan Hasford

Questioner
DISC Type : c

Douglas and Brenda Horne Professor of Business at University of Tennessee

Knoxville, Tennessee, United States

Overview

Jonathan has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Jonathan has no verified topics they care about

Media Appearances

Jonathan has no verified media appearances

Work History

8-2023
Douglas and Brenda Horne Professor of Business at University of Tennessee
8-2021
Associate Professor at University of Tennessee
6-2019 - 7-2021
Assistant Professor at University of Tennessee
8-2016 - 5-2019
Assistant Professor of Marketing at University of Central Florida
8-2014 - 8-2016
Assistant Professor of Marketing at Florida International University

Education

Ph.D. Gatton College from University of Kentucky
M.B.A. Gatton College from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 12 Location : Knoxville, Tennessee, United States Job Level : N/A Designation : Douglas and Brenda Horne Professor of Business at University of Tennessee
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jonathan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jonathan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jonathan

Personality Compatibility


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