Jonathan Peters in

Jonathan Peters

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Founder & Managing Director at JP Swithland Advisory Limited
📍 London Area, United Kingdom

Jonathan Peters is the CEO of F1® Arcade, leading its global expansion and business strategy. With a strong finance background from roles at The Ivy Collection and Everyman Media Group, he specializes in scaling hospitality and entertainment ventures. He holds a BSc from The University of Manchester and is described as a collaborative, people-oriented, and strategic leader.

Outside of his executive role, Jonathan is interested in leadership principles, recently sharing insights from his reading on the importance of listening and curiosity. He also follows major business publications like The Wall Street Journal to stay informed on global market trends.

He has successfully managed three funding rounds for F1® Arcade, raising £50m in equity and securing a $130m debt facility to fuel growth.

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Current Role
Founder & Managing Director
Location
London Area, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Jonathan cares about

Global Expansion
As CEO, his primary focus is on F1® Arcade's international growth, with recent expansions into the US and plans for mainland Europe.
Experiential Hospitality
His career at F1® Arcade and The Ivy Collection reflects a deep focus on creating unique, high-end consumer hospitality and entertainment experiences.
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Career

Work history

5-2026
Founder & Managing Director
JP Swithland Advisory Limited
11-2025 - 5-2026
Chief Executive Officer
F1® Arcade
6-2021 - 11-2025
Global President
F1® Arcade
6-2019 - 7-2021
Chief Financial Officer
The Ivy Collection, Caprice Holdings, Birley Clubs and Bill's Restaurants
3-2015 - 6-2019
CFO
Everyman Media Group PLC
In the press

Media appearances

NEWS | F1® Arcade Announces New CEO, Jonathan Peters. Featured in F1 Arcade Blog
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F1® Arcade announces Jonathan Peters as CEO as hospitality business gears up for accelerated expansion. Featured in PR Newswire
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Education
1988 - 1991
BSc
The University of Manchester
1987 - 1988
Overseas Student Programme
Tel Aviv University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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