Jonathan Peters

Commander
DISC Type : D

Chief Executive Officer at F1® Arcade

London Area, United Kingdom

Overview

Jonathan Peters is the CEO of F1® Arcade, leading its global expansion and business strategy. With a strong finance background from roles at The Ivy Collection and Everyman Media Group, he specializes in scaling hospitality and entertainment ventures. He holds a BSc from The University of Manchester and is described as a collaborative, people-oriented, and strategic leader.

Outside of his executive role, Jonathan is interested in leadership principles, recently sharing insights from his reading on the importance of listening and curiosity. He also follows major business publications like The Wall Street Journal to stay informed on global market trends.

He has successfully managed three funding rounds for F1® Arcade, raising £50m in equity and securing a $130m debt facility to fuel growth.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Global Expansion
As CEO, his primary focus is on F1® Arcade's international growth, with recent expansions into the US and plans for mainland Europe.
Experiential Hospitality
His career at F1® Arcade and The Ivy Collection reflects a deep focus on creating unique, high-end consumer hospitality and entertainment experiences.
Venture Fundraising
Has a proven track record of securing significant capital, having raised over £50m in equity and a $130m debt facility for F1® Arcade.

Media Appearances

NEWS | F1® Arcade Announces New CEO, Jonathan Peters. Featured in F1 Arcade Blog

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F1® Arcade announces Jonathan Peters as CEO as hospitality business gears up for accelerated expansion. Featured in PR Newswire

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Hospitality Brand F1® Arcade Promotes Jonathan Peters to CEO as it expands in Atlanta and Madrid. Featured in Travel & Tour World

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Work History

11-2025
Chief Executive Officer at F1® Arcade
7-2021 - 11-2025
Global President at F1® Arcade
6-2019 - 7-2021
Chief Financial Officer at The Ivy Collection, Caprice Holdings, Birley Clubs and Bill's Restaurants
3-2015 - 6-2019
CFO at Everyman Media Group PLC
1-2011 - 2-2015
Regional Finance Director at Belron

Education

1988 - 1991
BSc from The University of Manchester
1987 - 1988
Overseas Student Programme from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London Area, United Kingdom Job Level : N/A Designation : Chief Executive Officer at F1® Arcade
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jonathan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If convinced, they can reach decisions quite fast.
  • Can Jonathan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jonathan

Personality Compatibility


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