Joni Hetchler Carty

Inspirer
DISC Type : di

Director, Customer Marketing & Analytics at Caleres, Inc.

St Louis, Missouri, United States

Overview

Joni Hetchler Carty is the Director of Customer Marketing & Analytics at Caleres, Inc. , with deep expertise in financial planning, data analysis, and marketing strategy. An MBA graduate from the University of Wisconsin-Eau Claire, colleagues praise her for her strong business acumen and leadership skills.

She has demonstrated significant career growth and dedication by holding progressively senior roles in analytics, finance, and marketing all within Caleres, Inc.

Personality Overview

Achievment Oriented

Fast Adopter

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Marketing Analytics
Her role centers on turning customer data into actionable insights that fuel growth and directly impact marketing strategy across numerous footwear brands.
Customer Loyalty
She has direct experience guiding customer analytics strategy during the rollout of new loyalty programs for brands like Allen Edmonds and Naturalizer.
Team Leadership
Colleagues consistently highlight her people development and leadership skills, and she expresses a passion for leading teams and guiding strategy.

Media Appearances

Joni has no verified media appearances

Work History

6-2022
Director, Customer Marketing & Analytics at Caleres, Inc.
2-2018 - 6-2022
Director, Finance-Marketing at Caleres, Inc.
7-2015 - 2-2018
Director, Ecommerce Analytics & Consumer Insights at Caleres, Inc.
2-2015 - 7-2015
Manager, Ecommerce Analytics & Consumer Insights at Caleres, Inc.
7-2014 - 2-2015
Manager, Segmentation & CRM Analytics at Caleres, Inc.

Education

2004 - 2006
MBA from University of Wisconsin-Eau Claire
1998 - 2003
Finance from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 23 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director, Customer Marketing & Analytics at Caleres, Inc.
URL has been copied!

Insights For Selling To Joni

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joni is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Joni

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joni move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Joni take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Joni

Personality Compatibility


Other Caleres, Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.