Joni Hetchler Carty in

Joni Hetchler Carty

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Director, Customer Marketing & Analytics at Caleres, Inc.
📍 St Louis, Missouri, United States

Joni Hetchler Carty is the Director of Customer Marketing & Analytics at Caleres, Inc. , with deep expertise in financial planning, data analysis, and marketing strategy. An MBA graduate from the University of Wisconsin-Eau Claire, colleagues praise her for her strong business acumen and leadership skills.

She has demonstrated significant career growth and dedication by holding progressively senior roles in analytics, finance, and marketing all within Caleres, Inc.

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Experience
23 Years
Current Role
Director, Customer Marketing & Analytics
Job Level
Mid-senior
Location
St Louis, Missouri, United States
Personality Overview

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Decision Approach
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Priorities

Topics Joni cares about

Marketing Analytics
Her role centers on turning customer data into actionable insights that fuel growth and directly impact marketing strategy across numerous footwear brands.
Customer Loyalty
She has direct experience guiding customer analytics strategy during the rollout of new loyalty programs for brands like Allen Edmonds and Naturalizer.
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Career

Work history

6-2022
Director, Customer Marketing & Analytics
Caleres, Inc.
2-2018 - 6-2022
Director, Finance-Marketing
Caleres, Inc.
7-2015 - 2-2018
Director, Ecommerce Analytics & Consumer Insights
Caleres, Inc.
2-2015 - 7-2015
Manager, Ecommerce Analytics & Consumer Insights
Caleres, Inc.
7-2014 - 2-2015
Manager, Segmentation & CRM Analytics
Caleres, Inc.
In the press

Media appearances

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Education
2004 - 2006
MBA
University of Wisconsin-Eau Claire
1998 - 2003
Finance
University of Wisconsin-La Crosse
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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