José Manuel Azpiroz in

José Manuel Azpiroz

Inquirer · DISC type cd
Director Ejecutivo de Comunicación de Grupo Elektra at Grupo Elektra
📍 Mexico City, Mexico

José Manuel Azpiroz leads communications for Grupo Elektras financial and retail companies, including Banco Azteca. His career spans the private, public, and non-profit sectors, with previous experience directing Mexicos Country Brand strategy for the Presidency. He holds a Masters in Public Policy from the University of York.

Outside of his corporate role, José Manuel is actively involved in social causes as an honorary board member for Mexfam A. C. , an organization focused on sexual and reproductive rights. He is a published author on political reform and has been a vocal analyst and citizen activist.

Unique fact: He became a father to twins, Leonora and Luciano, just 29 days after taking on the prestigious role of Director General of Marca País (Country Brand) for Mexico.

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Experience
15 Years
Current Role
Director Ejecutivo de Comunicación de Grupo Elektra
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How José shows up

Judgemental
Hard To Convince
Demanding

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics José cares about

Corporate Reputation
He was hired to create the Corporate Reputation department at Banco Azteca and his current role focuses on reputation, crisis management, and institutional marketing for Grupo Elektra.
Brand Strategy
Directed the "Marca México" (Country Brand) strategy at the federal level, demonstrating expertise in shaping national and corporate identity for a global audience.
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Career

Work history

4-2021
Director Ejecutivo de Comunicación de Grupo Elektra
Grupo Elektra
10-2023 - 10-2023
Miembro del Consejo Directivo
Mexfam A.C
4-2020 - 4-2021
Director de Reputación y Mercadotecnia Institucional
Banco Azteca
1-2019 - 4-2020
Director de Reputación
Banco Azteca
1-2017 - 11-2018
Director General de Marca País en la Presidencia de la República
Gobierno de México
In the press

Media appearances

ENTREVISTA: José Manuel Azpiroz, Director Ejecutivo de Comunicación de Grupo Elektra. Featured in Dailymotion
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¡Seguimos regalando sonrisas! – Juguetón Azteca con José Manuel Azpiroz (Grupo Elektra). Featured in Facebook (Grupo Salinas)
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Education
8-2024 - 2-2025
Programa in-Company “Top Talent”
IPADE Business School
2005 - 2006
MA in Public Policy and Public Administration
University of York
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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