José Manuel Azpiroz

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DISC Type : cd

Director Ejecutivo de Comunicación de Grupo Elektra at Grupo Elektra

Mexico City, Mexico

Overview

José Manuel Azpiroz leads communications for Grupo Elektras financial and retail companies, including Banco Azteca. His career spans the private, public, and non-profit sectors, with previous experience directing Mexicos Country Brand strategy for the Presidency. He holds a Masters in Public Policy from the University of York.

Outside of his corporate role, José Manuel is actively involved in social causes as an honorary board member for Mexfam A. C. , an organization focused on sexual and reproductive rights. He is a published author on political reform and has been a vocal analyst and citizen activist.

Unique fact: He became a father to twins, Leonora and Luciano, just 29 days after taking on the prestigious role of Director General of Marca País (Country Brand) for Mexico.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Corporate Reputation
He was hired to create the Corporate Reputation department at Banco Azteca and his current role focuses on reputation, crisis management, and institutional marketing for Grupo Elektra.
Brand Strategy
Directed the "Marca México" (Country Brand) strategy at the federal level, demonstrating expertise in shaping national and corporate identity for a global audience.
Youth and Talent
His participation in Talent Land and involvement with the Ícaro cultural entrepreneurship program for young talent highlight his focus on engaging with the next generation.

Media Appearances

ENTREVISTA: José Manuel Azpiroz, Director Ejecutivo de Comunicación de Grupo Elektra. Featured in Dailymotion

See Now

¡Seguimos regalando sonrisas! – Juguetón Azteca con José Manuel Azpiroz (Grupo Elektra). Featured in Facebook (Grupo Salinas)

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Work History

4-2021
Director Ejecutivo de Comunicación de Grupo Elektra at Grupo Elektra
10-2023 - 10-2023
Miembro del Consejo Directivo at Mexfam A.C
4-2020 - 4-2021
Director de Reputación y Mercadotecnia Institucional at Banco Azteca
1-2019 - 4-2020
Director de Reputación at Banco Azteca
1-2017 - 11-2018
Director General de Marca País en la Presidencia de la República at Gobierno de México

Education

8-2024 - 2-2025
Programa in-Company “Top Talent” from IPADE Business School
2005 - 2006
MA in Public Policy and Public Administration from University of York

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Ejecutivo de Comunicación de Grupo Elektra at Grupo Elektra
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Insights For Selling To José Manuel

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Manuel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from José Manuel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will José Manuel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can José Manuel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And José Manuel

Personality Compatibility


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