José Manuel Azpiroz

José Manuel Azpiroz leads communications for Grupo Elektras financial and retail companies, including Banco Azteca. His career spans the private, public, and non-profit sectors, with previous experience directing Mexicos Country Brand strategy for the Presidency. He holds a Masters in Public Policy from the University of York.

Outside of his corporate role, José Manuel is actively involved in social causes as an honorary board member for Mexfam A. C. , an organization focused on sexual and reproductive rights. He is a published author on political reform and has been a vocal analyst and citizen activist.

Unique fact: He became a father to twins, Leonora and Luciano, just 29 days after taking on the prestigious role of Director General of Marca País (Country Brand) for Mexico.