Joseph McGrail in

Joseph McGrail

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Creative Director and Founder at Champion Sales & Marketing, Inc. (CS&M, Inc.)
📍 New York, New York, United States

Joseph is the Founder of Champion Sales & Marketing, where he leverages over 20 years of experience in adtech and B2B SaaS to build scalable Go-to-Market engines. He specializes in aligning sales, marketing, and operations under a unified strategy for startups. He holds a B. A. from the University of Delaware.

Based on his interests, Joseph appears to value community-focused organizations that promote well-being and youth development. He shows an appreciation for institutions that have a broad, positive impact on society and family health.

He played a role in Yodles $342M exit, highlighting his experience in driving significant company growth.

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Experience
7 Years
Current Role
Creative Director and Founder
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Joseph shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joseph cares about

Go-to-Market Strategy
His entire professional focus is building and executing GTM engines that connect strategy to revenue for B2B SaaS, adtech, and martech companies.
Startup Growth
He frequently shares insights on the common challenges early-stage companies face, such as fixing top-of-funnel issues, business models, and close rates with strategy instead of just activity.
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Career

Work history

4-2019
Creative Director and Founder
Champion Sales & Marketing, Inc. (CS&M, Inc.)
7-2023 - 3-2025
Advisor
Arganteal Corporation
8-2017 - 12-2018
Advisor
Punchey
Director, Client Solutions
Engagement Labs
Director of Enterprise Operations - U.S.
Zentrick
In the press

Media appearances

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Education
1998 - 2001
Bachelor of Arts (B.A.)
University of Delaware
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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