Joseph R. Rotondo
Login to view DISC.Joseph R. Rotondo is the Founder and CEO of Smearcase, the creator of the worlds first frozen cottage cheese dessert, FroCo. His expertise lies in brand building and direct-to-consumer e-commerce, with previous experience at Candy Digital and The Topps Company. He holds a certificate in brand strategy from Northwesterns Kellogg School of Management.
Outside of work, Joseph is a marathon runner whose post-workout craving for a high-protein dessert directly inspired his companys creation. A former collegiate swimmer at the University of Rhode Island, he also possesses a unique passion for classic Italian bespoke suiting, having studied tailoring at Accademia Italiana in Florence.
Interesting fact: While training for a marathon, he was frustrated by the lack of high-protein ice cream and decided to invent his own, leading to the creation of Smearcase.
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