Joshua Counsil 🤖 Good Robot in

Joshua Counsil 🤖 Good Robot

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Co-Founder | Director Marketing & Communications at Good Robot Brewing Company
📍 Halifax, Nova Scotia, Canada

Joshua is a co-founder in the Atlantic Canadian beverage industry, having launched Good Robot Brewing and The Beverage Factory. A former engineer with a Master of Applied Science, he now specializes in marketing and brand development. Colleagues and clients describe him as engaging, brilliant, and energetic.

He is a passionate supporter of his local community, actively collaborating with and promoting hundreds of other businesses and non-profits in the Halifax area. Coming from a family that ran a dinner theatre, he has a natural flair for performance and public speaking.

Unique fact: Joshua was raised by the owners of a murder mystery dinner theatre.

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Experience
13 Years
Current Role
Co-Founder | Director Marketing & Communications
Job Level
Leadership
Location
Halifax, Nova Scotia, Canada
Personality Overview

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Priorities

Topics Joshua cares about

Beverage Industry
Co-founded a multi-award-winning brewery and later launched a co-packing facility to help other beverage brands in Atlantic Canada scale their operations.
Brand Storytelling
As a keynote speaker, he focuses on "culture-first storytelling" and "scrappy marketing, " drawing on his theatre background to create engaging brand narratives.
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Career

Work history

12-2025
Co-Founder | Director Marketing & Communications
Good Robot Brewing Company
10-2023
Founder
Execution-First Engagement
6-2020 - 6-2022
Member Board of Directors
The Order of Wallace McCain Institute
6-2014 - 12-2025
Co-Founder | Director Brand & Business Development
Good Robot Brewing Company
4-2013 - 6-2014
Mechanical Engineer + Consultant
Williams Engineering Canada Inc.
In the press

Media appearances

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Education
7-2019 - 6-2020
Diploma of Education
Wallace McCain Institute
2009 - 2011
Master of Applied Science
Royal Military College of Canada/Collège militaire royal du Canada
2005 - 2009
Bachelor of Applied Science
Queen's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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