Joshua Lomotey in

Joshua Lomotey

Questioner · DISC type c
International Sales Manager EMEA at McBride Research Labs
📍 London Area, United Kingdom

Joshua is an International Sales Manager at McBride Research Labs, overseeing the EMEA region for the textured hair care industry. With a background at LOréal and a PRINCE2 certification, he focuses on strategic brand expansion by combining market analysis with innovation to drive sustainable growth across diverse markets.

Outside of his primary role, Joshua is an ardent explorer of the intersection between technology and human knowledge. He follows developments in emerging technologies like blockchain and shows interest in major technology and consumer goods companies such as IBM, Microsoft, and Unilever.

He recently had the honor of speaking at the African Union in Addis Ababa for the “Africa Celebrates 2025” event.

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Experience
22 Years
Current Role
International Sales Manager EMEA
Job Level
Middle
Location
London Area, United Kingdom
Personality Overview

How Joshua shows up

Price-Sensitive
Value Seeker
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Priorities

Topics Joshua cares about

Global Market Expansion
His role is centered on expanding his brand's presence in Europe, Africa, and the Middle East, requiring a deep understanding of emerging market dynamics.
Textured Hair Care
He is deeply committed to the textured hair care industry, leading both the professional and consumer product divisions for his company in the EMEA region.
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Career

Work history

10-2013
International Sales Manager EMEA
McBride Research Labs
9-2013
International Sales Manager
McBride Research Labs
6-1995 - 9-2005
International Sales Manager
L'Oréal
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
London Metropolitan University
Bachelor's degree
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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