Joshua is an International Sales Manager at McBride Research Labs, overseeing the EMEA region for the textured hair care industry. With a background at LOréal and a PRINCE2 certification, he focuses on strategic brand expansion by combining market analysis with innovation to drive sustainable growth across diverse markets.
Outside of his primary role, Joshua is an ardent explorer of the intersection between technology and human knowledge. He follows developments in emerging technologies like blockchain and shows interest in major technology and consumer goods companies such as IBM, Microsoft, and Unilever.
He recently had the honor of speaking at the African Union in Addis Ababa for the “Africa Celebrates 2025” event.
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