Joy Crosby in

Joy Crosby

Captain · DISC type DS
Director of Marketing and Operations at Crain & Wooley
📍 Dallas, Texas, United States

Joy Crosby is a versatile marketing executive with over 11 years of experience driving financial performance through strategic planning. Colleagues describe her as innovative, driven, and an impressive communicator. She holds an MBA from Strayer University and is skilled in optimizing operational effectiveness and leading business development.

Joy is passionate about social impact, with a background in expanding services for families experiencing low wealth and ensuring sustainable business models for non-profits. She has focused on rejuvenating organizational culture by implementing practices like Human-Centered Design to create more relational, client-focused processes.

At a previous firm, she spearheaded a rebrand and implemented new marketing efficiencies that resulted in $2. 3 million in new revenue.

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Experience
23 Years
Current Role
Director of Marketing and Operations
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

How Joy shows up

Long-Term Thinker
Planner & Achiever
Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Joy cares about

Integrated Marketing
Leads multi-channel marketing strategies and communications, successfully implementing a firm rebrand that generated significant new revenue.
Business Development
Has a strong track record of leading business development and operations across multiple locations, cultivating key partnerships and conducting public outreach.
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Career

Work history

5-2018
Director of Marketing and Operations
Crain & Wooley
9-2017 - 5-2018
Managing Director, Development
KIPP DFW
3-2014 - 3-2018
Assoc. Director of Financial Stability and Economic Mobility
Crisis Assistance Ministry
1-2013 - 12-2013
Sr. Director
AUL
10-2012 - 1-2013
VP, Marketing and Outreach
Care Net
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2016
Green Belt
University of North Carolina at Charlotte
2014 - 2014
Event and Meeting Planning
University of North Carolina at Charlotte
2008 - 2009
MBA
Strayer University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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