JP Sicard in

JP Sicard

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Cofounder at Ton Équipier
📍 Longueuil, Quebec, Canada

JP Sicard is a sales engineer and entrepreneur with a focus on the tech startup ecosystem. As Cofounder of Ton Équipier, he helps SMEs with product launches and market strategy. He also lectures on technological entrepreneurship at the Université de Sherbrooke and is an Entrepreneur in Residence at HEC Montréal, leveraging his engineering background from École de technologie supérieure.

Beyond his primary tech focus, JP is an entrepreneur in the hospitality sector as the owner of Le Pignon dArgen, a tourist home. During his university years, he took on leadership roles like VP of Logistics and VP of Finance for the student-run organization JDG, showcasing an early aptitude for management and organization.

He teaches university courses on the practical challenges of bringing a product from an idea to the market.

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Experience
15 Years
Current Role
Cofounder
Job Level
Leadership
Location
Longueuil, Quebec, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics JP cares about

Early-Stage Pivoting
His recent posts emphasize that pivoting early saves significant time and money for startups, a core part of his advisory philosophy.
Product-Market Fit
He teaches courses on entrepreneurial exploration of product and market, and his posts critique an excessive focus on product over market validation in innovation.
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Career

Work history

11-2017
Cofounder
Ton Équipier
2-2022
Chargé de cours - Concentration en entrepreneuriat technologique
Université de Sherbrooke
11-2016
Owner
Le Pignon d'Argent
11-2019
Member
Modern Sales Pros
1-2024 - 12-2024
Entrepreneur en résidence
La base entrepreneuriale HEC Montréal
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2009
Programme court (équivalence)
École de technologie supérieure
2004 - 2008
BAC
École de technologie supérieure
2001 - 2004
DEC
Cégep Montmorency
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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