Juan Carlos Hincapie

Juan Carlos is a Senior Brand Manager at Colombina with extensive experience in the consumer packaged goods sector, including a prior role at Johnson & Johnson. He specializes in brand strategy and product launches, holding degrees in International Marketing and Advertising from Universidad Icesi.

He demonstrates a keen interest in the Colombian business landscape, following major national companies like Nutresa and TQ (Tecnoquímicas). This suggests a passion for tracking industry trends and corporate strategies within his home market.

He has been the public face for major new product introductions at Colombina, such as the "Craken" cookie line.