Juan Carlos Serrano in

Juan Carlos Serrano

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Country Head Dx Col Per Ecu Bol & Par at Siemens Healthineers
📍 Bogota, D.C., Capital District, Colombia

Juan Carlos is a seasoned executive at Siemens Healthineers, steering commercial strategy and business development across Latin Americas healthcare and IT sectors. With a background from Universidad de La Sabana and an AWS certification, he excels in driving strategic growth, digital transformation, and leading high-performance teams for industry leaders like AWS and Roche.

He champions a leadership style centered on passion, purpose, and collaboration. Colleagues and team members describe him as a genuine, positive, and exemplary leader with a strong ability to develop talent and foster an environment of trust. He frequently emphasizes the importance of teamwork and thinking "outside the box" to achieve collective goals.

He holds an AWS Certified Cloud Practitioner certification, highlighting his commitment to integrating cloud technology within the healthcare industry.

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Experience
11 Years
Current Role
Country Head Dx Col Per Ecu Bol & Par
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juan cares about

HealthTech Innovation
His career at Siemens Healthineers, AWS, and Roche is dedicated to advancing healthcare through innovative technologies and diagnostic solutions in Latin America.
Purpose-Driven Leadership
His social media posts and recommendations highlight his focus on leading with passion, inspiring teams, and fostering a culture of trust and shared purpose.
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Career

Work history

5-2025
Country Head Dx Col Per Ecu Bol & Par
Siemens Healthineers
6-2024 - 5-2025
Business Development Manager - Healthcare Public Sector Latam
Amazon Web Services (AWS)
5-2020 - 9-2023
Latam Business Development Director
Roche
1-2019 - 5-2020
Sales Director / Latam
Abbott Diagnostics Business
9-2014 - 12-2018
Enterprise Sales Director
Abbott Diagnostics Business
In the press

Media appearances

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Education
1999 - 2000
Especialista en Mercadeo y Ventas
Universidad Autónoma de Manizales
1990 - 1995
Business administration
Universidad de La Sabana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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