Juan Felipe Noreña Reyes
Critic · DISC type CJuan Felipe is an Economist with over 8 years of experience leading growth, marketing, and sales strategies in the retail sector. Described by colleagues as proactive, he excels in digital transformation and identifying new opportunities. He is a graduate of Pontificia Universidad Javeriana.
He is a passionate entrepreneur within the specialty coffee industry. He not only founded his own brand, Kora Coffee, but also co-founded and directed the Cali Coffee Show, a major regional event for coffee lovers and producers, demonstrating a deep commitment to this sector.
Unique fact: He successfully directed the creation and execution of the 2024 Cali Coffee Show, which was held in conjunction with the major international COP16 environmental conference.
Read the full overview →How Juan shows up
They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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