Juan Felipe Noreña Reyes in

Juan Felipe Noreña Reyes

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Especialista en Protección y Planificación Financiera at MetLife Colombia
📍 Cali, Valle del Cauca, Colombia

Juan Felipe is an Economist with over 8 years of experience leading growth, marketing, and sales strategies in the retail sector. Described by colleagues as proactive, he excels in digital transformation and identifying new opportunities. He is a graduate of Pontificia Universidad Javeriana.

He is a passionate entrepreneur within the specialty coffee industry. He not only founded his own brand, Kora Coffee, but also co-founded and directed the Cali Coffee Show, a major regional event for coffee lovers and producers, demonstrating a deep commitment to this sector.

Unique fact: He successfully directed the creation and execution of the 2024 Cali Coffee Show, which was held in conjunction with the major international COP16 environmental conference.

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Experience
5 Years
Current Role
Especialista en Protección y Planificación Financiera
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Priorities

Topics Juan cares about

Growth Marketing
As a "Growth Leader" in past roles, he was responsible for generating and executing 360-degree strategies to acquire and retain customers.
Coffee Entrepreneurship
He is the founder of Kora Coffee, a specialty coffee company, and the co-founder of the Cali Coffee Show, a large-scale industry event.
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Career

Work history

4-2025
Especialista en Protección y Planificación Financiera
MetLife Colombia
2-2024 - 7-2025
CO-FUNDADOR Y DIRECTOR ADMINISTRATIVO
COLOMBIA COFFEE SHOW S.A.S.
1-2023 - 7-2025
FUNDADOR Y CEO
KORA COFFEE
12-2021 - 12-2022
LÍDER DE CRECIMIENTO
CargaYa
2-2021 - 12-2021
LÍDER SERVICIO AL CLIENTE Y MARKETING
Teaté
In the press

Media appearances

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Education
2012 - 2017
Grado
Pontificia Universidad Javeriana
4-2021 - 7-2021
DIPLOMADO GERENCIA DE MARKETING DIGITAL
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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