Juan Fernando Montoya in

Juan Fernando Montoya

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Chief Commercial Officer (CCO) & Founding Team Member @Movik at Movik
📍 Colombia

Juan Fernando Montoya is the Chief Commercial Officer and a Founding Team Member at Movik, with extensive experience in commercial, marketing, and sales management. Educated in Marketing at Universidad Pontificia Bolivarian, he is an expert in strategic planning, team leadership, and brand building, particularly within the LATAM market.

He places a strong emphasis on building authentic relationships, believing that genuine human connection is the foundation of trust and partnership, moving beyond simple transactions. His work involves significant international travel, attending key industry events in Europe to foster these connections with clients and colleagues.

Unique fact: Juan Fernando is not just a C-level executive but also a core founding member of his current company, Movik.

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Current Role
Chief Commercial Officer (CCO) & Founding Team Member @Movik
Location
Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juan cares about

Commercial Strategy
As Chief Commercial Officer with a background in sales management, he is focused on developing effective market and sales strategies.
International Logistics
His experience as Country Manager for UCC and attendance at events like "Fruit Attraction" in Spain highlight his focus on global trade and supply chains.
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Career

Work history

1-2026
Chief Commercial Officer (CCO) & Founding Team Member @Movik
Movik
3-2024 - 1-2026
Country Manager
UCC
4-2023 - 3-2024
Managing Director
PRIMO
2-2021 - 5-2023
Gerente TM - LATAM
Solistica
7-2017 - 2-2021
Country Sales Manager
JAS FORWARDING
In the press

Media appearances

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Education
2004 - 2008
Marketing
Universidad Pontificia Bolivariana
2016 - 2016
Diplomado Administracion Estrategica de Ventas
CESA
2013 - 2014
Especialista en Gerencia de Mercadeo
Pontificia Universidad Javeriana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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