Juan José Fenoy (IESE UNAV ON)

Critic
DISC Type : C

Retirement at Career Break

Greater Barcelona Metropolitan Area, Spain

Overview

Juan José Fenoy is a seasoned Executive Partner at 2iG Capital with over 22 years of M&A expertise, specializing in the IT, Communications, and Automotive sectors. Educated at UPC and IESE Business School, he is a serial founder who began his entrepreneurial journey after working on the 92 Olympic Games project. Colleagues describe him as optimistic, hardworking, and risk-tolerant.

Outside of his corporate finance work, Juan José is an avid sportsman who enjoys golf, alpine skiing, and mountain biking. He prioritizes spending quality time with his family, especially his grandchildren, which he enjoys the most.

Unique fact: As a personal hobby, he has fun doing intraday trading in the American stock market.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

M&A Strategy
He is an expert in mergers and acquisitions, with a focus on helping family-owned businesses navigate growth, divestment, and succession challenges.
Entrepreneurial Ventures
He is a multi-time founder of business initiatives and continues to collaborate on new ventures alongside his role at 2iG Capital.
Outdoor Sports
He is passionate about several sports, specifically mentioning that he practices golf, alpine skiing, and mountain biking when not working.

Media Appearances

Juan has no verified media appearances

Work History

1-2025
Retirement at Career Break
2-2017 - 3-2018
Consejero Asesor at Midas Clean, S.L. (Baula)
9-2010 - 9-2011
Consejero Asesor at Reiter Systems, S.A.
1-2010 - 1-2025
Partner & CEO at 2iG Capital, S.L.
2009 - 3-2017
Promotor y Socio Fundador at dooom the best home

Education

1992 - 1992
PDG from IESE Business School
1971 - 1978
Ingeniero Industrial from Universitat Politècnica de Catalunya

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : Retirement at Career Break
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Insights For Selling To Juan José

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan José is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Juan José

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Juan José move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Juan José take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Juan José

Personality Compatibility


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