Juan Manuel Frade de Bethencourt in

Juan Manuel Frade de Bethencourt

Questioner · DISC type c
Senior General Manager Iberia at Align Technology
📍 Madrid, Community of Madrid, Spain

Juan Manuel is a strategic leader with over 22 years of experience, specializing in the MedTech industry. He recently concluded a successful nine-year tenure as Senior General Manager for Iberia at Align Technology, where he drove significant growth and built high-performance teams. He holds an MBA from IEDE.

He is passionate about people, leadership, and continuous learning, recently completing an advanced course in Artificial Intelligence for business. His leadership style focuses on fostering strong professional relationships and inspiring his teams to exceed objectives. Colleagues describe him as results-driven, energetic, and having a clear strategic vision.

Following his departure from Align Technology, he has been appointed as the new General Manager for Straumann Group in Spain.

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Experience
21 Years
Current Role
Senior General Manager Iberia
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Juan shows up

Cautious & Analytical
Price-Sensitive
Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Priorities

Topics Juan cares about

MedTech Innovation
He has spent over nine years driving growth in the medical device sector with Align Technology and has now taken a leadership role at Straumann Group, a dental aesthetics leader.
AI in Business
He recently completed the "Curso Superior de Inteligencia Artificial para las Empresas," indicating a strong interest in applying AI for business transformation and strategy.
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Career

Work history

4-2021 - 11-2024
Senior General Manager Iberia
Align Technology
12-2015 - 3-2021
General Manager Spain & Portugal at Align Technology
Align Technology
10-2013 - 4-2015
Global Travel Retail KAM (Spain, Greece and North Africa)
British American Tobacco
5-2012 - 9-2013
Regional Sales Manager Mainland Spain
British American Tobacco
3-2008 - 4-2012
Market Manager Canary Islands
British American Tobacco
In the press

Media appearances

Entrevista a Juan Manuel Frade (Align Technology) – Gaceta Dental. Featured in Gaceta Dental
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Education
2000 - 2001
MBA
IEDE
1995 - 1999
Licenciatura en Marketing Internacional y Comercio Exterior
ESCOEX International Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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