Juan Pablo Icaza in

Juan Pablo Icaza

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Strategy Director at Inspire Agency
📍 Frisco, Texas, United States

Juan Pablo is a bicultural Brand and Cultural Strategist, currently serving as a Strategy Director at Inspire Agency. His career includes prominent roles at BBDO and Unilever, leveraging his Bachelor of Business Administration from Instituto Tecnológico Autónomo de México to shape brand narratives for major companies.

He is deeply passionate about the intersection of culture and marketing, often celebrating team successes and discussing industry trends. His focus revolves around creating advertising that genuinely reflects diverse experiences, showing a commitment to meaningful and authentic brand communication in his professional life.

He is dedicated to ensuring that advertising accurately and proudly conveys the Hispanic experience.

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Experience
15 Years
Current Role
Strategy Director
Job Level
Mid-senior
Location
Frisco, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Juan cares about

Hispanic Marketing
He is focused on creating content that speaks to the world about Hispanics and ads that truly convey the Hispanic experience.
Brand Strategy
His career as a Planning and Strategy Director at agencies like Inspire, BBDO, and Cheil is centered on developing brand strategies.
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Career

Work history

6-2023
Strategy Director
Inspire Agency
5-2022 - 6-2023
Account Planning Director
Cheil North America
12-2021 - 4-2022
Associate Strategy Director
Casanova//McCann
3-2021 - 12-2021
Senior Brand Planner
Inspire Agency
5-2017 - 3-2021
Planning Director
BBDO Mexico
In the press

Media appearances

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Education
Bachelor of Business Administration (B.B.A.)
Instituto Tecnológico Autónomo de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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