Juan Pablo Urruchua in

Juan Pablo Urruchua

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Partner & Founder at SalesStar
📍 Cuajimalpa de Morelos, Mexico City, Mexico

Juan Pablo Urruchua is the Partner and Founder of SalesStar, leveraging over 25 years of executive experience from firms like GE Capital and Engen Capital. He specializes in building billion-dollar commercial platforms through strategic planning and sales optimization. Colleagues describe him as a strategic, results-driven, and exceptional leader who inspires teams to achieve world-class performance.

Outside of his professional life, Juan Pablo has a diverse international background, having grown up in seven countries as the son of a diplomat. He is a family man who has been married for 23 years with two children. For leisure, he enjoys spinning and gaming.

As a young entrepreneur, he started his sales career by selling cookies and eggs to his schoolmates and their families.

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Experience
26 Years
Current Role
Partner & Founder
Job Level
Leadership
Location
Cuajimalpa de Morelos, Mexico City, Mexico
Personality Overview

How Juan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juan cares about

B2B Sales Strategy
He focuses on helping B2B clients grow top-line revenue by developing and executing aggressive, simplified strategic plans, such as his "One Page Sales Plan. "
Sales Leadership
He believes that transforming sales culture starts with strong leadership and equipping managers with the right skills, a core focus of his coaching and consulting.
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Career

Work history

2-2020
Partner & Founder
SalesStar
3-2021
Chapter Leader
Sales Enablement Society Mexico
4-2016 - 1-2020
Chief Commercial Officer
Engen Capital
1-2013 - 3-2015
Senior Vice President * Chief Commercial Officer (CCO)
GE Capital : Equipment Finance
1998 - 3-2015
Executive Leadership
GE Capital : Equipment Finance
In the press

Media appearances

Juan Pablo Urruchua | SalesStar Mexico | Practice Partner Testimonial. Featured in YouTube
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Juan Pablo Urruchua - SalesStar. Featured in SalesStar
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Education
Master of Business Administration (MBA)
IPADE Business School
1989 - 1993
Bachelor’s Degree
Instituto Tecnológico Autónomo de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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