Juana Manso in

Juana Manso

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Directora de marketing at Campofrio Food Group
📍 Greater Madrid Metropolitan Area, Spain

Juana Manso serves as the Marketing Director for Campofrio Food Group in Spain, leveraging 24 years of experience in the FMCG sector, including a key tenure at Unilever. With a Doctorate in Marketing from Complutense University, she passionately leads iconic brands, focusing on solving consumer needs through innovative products and effective communication.

Outside of her professional life, Juana is passionate about understanding different cultures and enjoys gastronomy, traveling, and spending quality time with her family. Her personal pursuits provide a creative balance to her demanding marketing career, offering fresh perspectives on consumer connection and storytelling.

Forbes Spain recognized her as one of the "100 Best CMOs" in 2023, a testament to her executive leadership and strategic vision in the industry.

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Experience
27 Years
Current Role
Directora de marketing
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juana cares about

Brand Storytelling
Leads Campofrío's iconic and emotional holiday campaigns, focusing on connecting with consumers through powerful narratives about current cultural topics.
AI in Advertising
Recently utilized Artificial Intelligence as the central theme for Campofrío's major Christmas campaign, exploring its societal impact through advertising.
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Career

Work history

3-2023
Directora de marketing
Campofrio Food Group
5-2015 - 3-2023
Navidul Business Unit Director
Campofrio Food Group
9-2012 - 5-2015
Marketing Director Spain
Campofrio Food Group
1-2008 - 9-2012
Categories Marketing Director & Media Director
Campofrio Food Group
10-2005 - 1-2008
Brands Director or Marketing Manager HPC (Dove, Signal, Ponds)
Unilever
In the press

Media appearances

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Education
Education details unavailable
San Telmo Business School
Education details unavailable
Esade
Education details unavailable
Esade
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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