Jugal Popat in

Jugal Popat

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Co-Founder at WillJini
📍 Mumbai, Maharashtra, India

Jugal Popat is the Co-Founder of WillJini, focusing on building Indias succession services industry. An SPJIMR MBA graduate with experience at Swiggy and Uber, he has a strong background in marketing, branding, and strategy, and has led teams of over 500 people. Colleagues describe him as energetic, enthusiastic, and skilled in communication.

Beyond his entrepreneurial work, Jugal has a deep-rooted passion for marketing and branding, cultivated through diverse internships with companies like Starbucks (via Lowe Lintas) and Vivo. As a student, he directed and shot a short film about a rural dairy project in Dehradun as part of a social immersion program.

Unique fact: During a three-month internship, Jugal conducted extensive on-field branding audits for Vivo across 23 cities in 7 different states.

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Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics Jugal cares about

Succession Planning
As Co-Founder of WillJini, he is building India's succession planning industry and often speaks on topics like will writing, family trusts, and NRI estate planning.
Go-to-Market Strategy
His experience at Swiggy involved defining discounting, commercial, and acquisition strategies, which he now applies to scaling WillJini's presence across India.
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Career

Work history

10-2022
Co-Founder
WillJini
7-2020 - 10-2022
Manager - Multiple Stints
Swiggy
8-2019 - 10-2019
MBA Summer Intern
Swiggy
3-2018 - 5-2018
Retail Branding Intern
Vivo
12-2016 - 5-2017
Client Servicing Intern
MullenLowe Lintas Group
In the press

Media appearances

Legacy Planning Made Simple | Jugal Popat – Co-Founder, WillJini. Featured in YouTube
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Why Every NRI Needs a Will & Trust | ft. Jugal Popat, Co‑Founder, WillJini. Featured in YouTube
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Education
2018 - 2020
PGDM (Equivalent to MBA)
SPJIMR SP Jain Institute of Management & Research
2019 - 2019
Exchange Program
Cornell University
2014 - 2017
Bachelor of Business Administration - BBA
University of Mumbai
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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