Jules Ferree in

Jules Ferree

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President, Brands & Ventures at HYBE America
📍 United States

Jules Ferree is the President of Brands & Ventures at HYBE America, with over 15 years of experience creating brand partnerships for global music talent. She specializes in generating revenue by aligning artists with major brands. Colleagues describe her as savvy, creative, and tenacious, and she holds a business degree from Miami University.

Outside of her primary role, Jules is passionate about recognizing creative excellence in the industry, serving as a jury member for the prestigious Clio Music Awards. She also shows an interest in organizations like The Female Quotient, which is dedicated to advancing gender equality in the workplace.

She has been instrumental in cultivating dynamic, long-standing partnerships with iconic brands like American Express, Samsung, McDonalds, and Calvin Klein.

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Experience
20 Years
Current Role
President, Brands & Ventures
Location
United States
Personality Overview

How Jules shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jules cares about

Global Brand Partnerships
Her career focus involves developing and securing major brand alignments for world-renowned artists like Justin Bieber, Ariana Grande, and J Balvin.
Entertainment Marketing
She has extensive experience in endorsements, tour sponsorships, branded content, and consumer ventures for high-profile talent across music, film, and television.
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Career

Work history

1-2022
President, Brands & Ventures
HYBE America
2-2021 - 1-2022
Executive Vice President Brands
SB Projects, LLC
1-2015 - 2-2021
Head of Brand Partnerships
SB Projects, LLC
3-2013 - 11-2014
Vice President, Brand Partnerships
Def Jam Recordings & Island Records
9-2011 - 2-2013
Senior Director, Digital & New Business
Island Def Jam & Universal Republic
In the press

Media appearances

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Education
Business
Miami University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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