Julia Esguerra in

Julia Esguerra

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Research Assistant at Rutgers University Edward J. Bloustein School of Planning and Public Policy
📍 Fair Lawn, New Jersey, United States

Julia is a marketing and analytics professional with over five years of experience using SQL and Tableau to deliver data-driven insights. A graduate of Rutgers Universitys Master of Business and Science program, she has a background in digital marketing, channel strategy, and sales planning.

She has a keen interest in the intersection of data science and artificial intelligence for public good, frequently promoting Rutgers Master of Public Informatics program. Her interests also include major brands in the analytics and consumer goods sectors like SAS and LOréal.

Unique fact: Julia recently co-authored and published a research article on improving Large Language Model (LLM) performance using Retrieval Augmented Generation (RAG).

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Experience
5 Years
Current Role
Research Assistant
Job Level
Junior
Location
Fair Lawn, New Jersey, United States
Personality Overview

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Priorities

Topics Julia cares about

Generative AI
Co-authored a published research paper on improving LLM performance with Retrieval Augmented Generation (RAG) for educational applications.
Data-Driven Strategy
Her experience at Lazada and Ogilvy involved creating dashboards and using analytics to measure campaign performance and inform commercial sales teams.
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Career

Work history

10-2023
Research Assistant
Rutgers University Edward J. Bloustein School of Planning and Public Policy
2-2022 - 7-2023
Sales and Planning Associate
Lazada
Globe Telecom
2 yrs 7 mos
6-2018 - 5-2019
Digital Marketing Strategist
Tanda: #1 Workforce Success Platform
4-2016 - 6-2017
Associate Channel Strategist
Ogilvy
In the press

Media appearances

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Education
9-2023 - 5-2025
Master of Business and Science
Rutgers University–New Brunswick
2011 - 2015
Bachelor of Science (BS)
Ateneo de Manila University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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