Julia Knauf (Dejakum) in

Julia Knauf (Dejakum)

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Head of GTM & Demand Generation at Benetics AI
📍 Zurich, Zurich, Switzerland

Julia is the Head of GTM & Demand Generation at Benetics AI, specializing in brand strategy and building scalable growth engines. A graduate of Católica Lisbon School of Business and Economics, she has a strong record of scaling marketing teams, notably at deskbird. People describe her as strategically sharp, collaborative, and people-first.

Italian by origin and based in Switzerland, Julia has a passion for global teams and cultures. She describes herself as having an "AI-native mindset," focused on learning and adapting quickly. Outside of work, her main interests are traveling, often in search of authentic pasta, and training.

She believes creativity is a commercial lever, not just decoration, and applies this to her marketing strategies.

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Experience
9 Years
Current Role
Head of GTM & Demand Generation
Job Level
Mid-senior
Location
Zurich, Zurich, Switzerland
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Julia cares about

AI-Native Marketing
She operates with an "AI-native mindset," leveraging tools like Claude to ship fast and learn quickly in her marketing role.
Go-to-Market Strategy
Her current role as Head of GTM & Demand Generation and past experience building growth engines at deskbird highlight her expertise in bringing products to market.
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Career

Work history

6-2026
Head of GTM & Demand Generation
Benetics AI
11-2025 - 6-2026
Director of Marketing
deskbird
7-2024 - 12-2025
Head of Marketing
deskbird
3-2021 - 6-2024
Senior Marketing Manager
deskbird
6-2020 - 6-2022
German-speaking Markets Representative
happn
In the press

Media appearances

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Education
2020 - 10-2022
Master of Science - MS
Católica Lisbon School of Business and Economics
2015 - 2018
Bachelor's degree
MCI | The Entrepreneurial School®
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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