Julie Fortune, MBA, LMFT

Critic
DISC Type : C

Vice President at Accanto Health

Tampa, Florida, United States

Overview

Julie Fortune is a seasoned executive with 20 years of leadership in the mental health sector. As Vice President of Operations at Accanto Health, she drives strategic execution for all levels of care, including leading the virtual health division, Gather Behavioral Health. She holds an Executive MBA from Emory University.

Julie is deeply passionate about improving lives and communities through innovative, evidence-based mental health solutions. She describes her personal mission as expanding access to high-quality care and creating a community for patients on their recovery journey, stating that "no one needs to heal alone. "

Her personal and professional mission is to ensure individuals feel supported on their journey to healing.

Personality Overview

Critic

Objective Thinker

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Integrated Healthcare
She has deep expertise in integrating behavioral health services with primary care, having rolled out collaborative care models in previous roles and contributed to related industry curriculums.
Virtual Health Leadership
In her current role, she is responsible for leading Gather Behavioral Health, the virtual care arm of Accanto Health, a key area of strategic growth for the company.
Healthcare Recruiting
Her professional feed shows a strong focus on talent acquisition, frequently posting hiring announcements for clinical and leadership roles to build out her teams across the country.

Media Appearances

Accanto Health Welcomes Julie Fortune as Vice President of Operations. Featured in Accanto Health Newsroom

See Now

Work History

9-2024
Vice President at Accanto Health
8-2022 - 9-2024
National Vice President, Outpatient Services at Newport Healthcare
6-2021 - 8-2022
Executive Director / Mental Health Institute Southern California at Providence
9-2020 - 8-2022
Regional Director, Behavioral Health / Southern California at Providence
7-2018 - 9-2020
Director of Behavioral Health & Primary Care Integration at Providence

Education

8-2023 - 5-2025
Executive MBA from Emory University - Goizueta Business School
2004 - 2006
Master's degree from Fuller Theological Seminary

More Information

Social Presence :

Prographics :

Exp : 13 Location : Tampa, Florida, United States Job Level : Senior Designation : Vice President at Accanto Health
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Julie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Julie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Julie

Personality Compatibility


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