Julie Marie Hauerberg in

Julie Marie Hauerberg

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Head of Loyalty at Matas A/S
📍 Gentofte, Capital Region of Denmark, Denmark

Julie Marie Hauerberg is the Head of Loyalty at Matas A/S, with over 15 years of experience in strategic marketing and branding. She specializes in developing loyalty programs and subscription models, a focus she has maintained for the last six years, driving customer recruitment, retention, and win-back strategies.

She was featured as an expert on retail and product-as-a-service in Subscrybes "Featured Subscription Trends 2025" report.

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Current Role
Head of Loyalty
Location
Gentofte, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Julie cares about

Subscription Models
Her core focus for the past 6 years, she develops subscription concepts at Matas and was featured as a subscription expert for a 2025 trends report.
Customer Loyalty
As Head of Loyalty, she is responsible for strengthening Matas's customer relationships through concepts like Club Matas Plus, focusing on retention and win-back.
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Career

Work history

11-2020
Head of Loyalty
Matas A/S
5-2017 - 8-2020
MarCom Manager
Dribe
4-2015 - 5-2017
PR & Marketing Manager
LeasePlan Danmark A/S
12-2009 - 4-2015
Commercial Consultant
LeasePlan Danmark A/S
11-2006 - 5-2009
Sales Consultant
Keops Development A/S
In the press

Media appearances

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Education
Bachelor of Business Administration (BBA)
Niels Brock Business Academy
Education details unavailable
Lyngby Uddannelsescenter
Student
NGG
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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