Jurgen López Asensio serves as the Commercial & Operational Director (CCO & COO) at BQS Textiles. He has been pivotal in transforming the company from a traditional embroidery business into a full-service supplier. His responsibilities encompass all commercial and operational activities, driving the companys strategic growth and brand evolution.
He is deeply immersed in the promotional products industry, frequently contributing to trade publications like PromZ Vak and Stitch & Print. His interests include high-end textile brands and key players in the promotional and automotive sectors, reflecting his professional focus on quality and market trends.
During his studies, Jurgen gained early entrepreneurial experience by co-launching and managing a pop-up store for over two months.
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