Jyoti Dugar
Login to view DISC.Jyoti serves as the Marketing Chief at ButtonShift, bringing a diverse background that spans HR, PR, social media research, and brand strategy. Her career is built on understanding how people connect with brands. She holds a Masters degree from Nottingham Trent University, where her research focused on AI-powered hyper-personalization for startups.
Outside of her core role, Jyoti is an astute observer of market trends and consumer experiences. She analyzes brand strategies, from Dominos product launches to the user experience of streaming services like Disney+ Hotstar. Her posts show a keen interest in the human side of automation and digital literacy.
Unique fact: Her university research explored how AI-powered hyper-personalization can be used to help startups attract investment.
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