Kaitlyn Frysztak
Login to view DISC.Kaitlyn is an award-winning Executive Strategy Director at R/GA with deep expertise in sports and entertainment marketing for leading brands like Nike, Reddit, and TurboTax. A University of Missouri-Columbia journalism graduate, she excels at shaping brand strategy and storytelling. People who have worked with her describe her as strategic, thoughtful, and passionate.
Her professional focus on the dynamics of sports and culture appears to be a personal passion as well. She actively contributes to thought leadership on the evolution of sports fandom, exploring how technology and shifting consumer behaviors create new forms of engagement beyond traditional team loyalties.
She was a featured speaker at Advertising Week New York, where she discussed the future of sports fandom.
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