Karen (Edson) Higgins
Login to view DISC.Karen Higgins is the Vice President of Brand and Digital at AAA, leading teams of over 50 in marketing, website, app, and brand management. With a background in consumer insights at Shutterfly and J. M. Smucker, she excels at developing data-driven brand and product strategies. Colleagues describe her as a "talented market researcher" and a true "thought partner. "
Based on her college activities, she has a background in leadership, having held officer roles in the Sigma Alpha sorority and the Agriculture Business Management Club. Her participation in the Ski Club suggests a potential interest in winter sports. She earned her degree in Agriculture Business from California Polytechnic State University-San Luis Obispo.
She is a passionate advocate for the safety of roadside workers, actively promoting the "Slow Down, Move Over" initiative.
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