Karen Horton, MBA

Captain
DISC Type : DS

Director, Global Head of Marketing and Partnerships at Institute of International Finance

Washington, District of Columbia, United States

Overview

Karen has no verified overview

Personality Overview

Decisive But Calm

Consummate Professional

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

6-2024
Director, Global Head of Marketing and Partnerships at Institute of International Finance
11-2023
Vice President | Head of Brand Initiatives | Corporate Marketing | Chief of Staff at TIAA
Vice President, Partnership, Acquisitions, Business Cards at JP
Director of Marketing Loyalty, Retention and Customer Service, Small Business Services at American Express

Education

Master of Business Administration - MBA from Clark Atlanta University
Bachelor of Arts - BA from Spelman College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director, Global Head of Marketing and Partnerships at Institute of International Finance
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Karen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Karen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Karen

Personality Compatibility


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