Karen Nilsen

Energizer
DISC Type : I

Senior Associate VP, Digital Strategy at The Humane League

Philadelphia, Pennsylvania, United States

Overview

Karen Nilsen is the Senior Associate VP of Digital Strategy at The Humane League, focusing on strengthening online giving and engagement for farmed animal advocacy. A Griffith University graduate, she possesses deep expertise in UX design, CX marketing, and digital fundraising strategy to drive impactful campaigns and organizational growth.

Guided by a life goal to "do the most good, " Karen is deeply committed to using her skills for positive social change. This passion extends beyond her primary role, as she has also authored a book designed to empower other changemakers with effective digital strategies to amplify their causes.

Unique fact: Karen was a finalist for the prestigious Cannes Film Lions Award for her work as a Client Creative Director on an advocacy TV commercial.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Animal Advocacy
Her career is centered on strengthening digital engagement and fundraising in support of effective advocacy for farmed animals.
Digital Fundraising
A key focus of her professional work, she specializes in developing digital strategies to significantly boost online giving for non-profits.
Empowering Changemakers
She authored the book "Building Digital Power: a playbook for changemakers" to help others use digital tools for social impact.

Media Appearances

Karen has no verified media appearances

Work History

4-2024
Senior Associate VP, Digital Strategy at The Humane League
6-2021 - 4-2024
Senior Director of Digital Strategy at The Humane League
5-2020 - 6-2021
Director of Digital Communications Strategy at The Humane League
4-2024
Board Member at The Midas Project
1-2020
Book Author at Building Digital Power: a playbook for changemakers (e-Book/paperback)

Education

1998 - 2002
Bachelor of Design Studies from Griffith University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Philadelphia, Pennsylvania, United States Job Level : Leadership Designation : Senior Associate VP, Digital Strategy at The Humane League
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Karen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Karen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Karen

Personality Compatibility


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