Karin Elwin
Login to view DISC.Karin is the Global Head of Marketing & Communications at J. LINDEBERG, where she leads the global strategy for brand, marketing, and corporate communications. Her career is rooted in brand identity and design strategy, with past roles at Oriflame Cosmetics and BAS Brand Identity. She studied Project Management of Advertising Campaigns at Berghs School of Communication.
Karin is passionate about bridging the worlds of fashion and high-performance sport. She aims to bring a "fresh perspective" and a "bold edge" to the way players dress on and off the court. She frequently expresses pride in her teams achievements, particularly in securing high-profile athlete partnerships.
She was instrumental in signing Wimbledon champion Markéta Vondroušová as a brand ambassador for J. LINDEBERG.
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