Karina Lawrence in

Karina Lawrence

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Head of Marketing at Macrovo
📍 San Francisco, California, United States

Karina is a data-driven B2B SaaS marketing leader with over 18 years of experience scaling AI startups. Her expertise lies in high-impact GTM strategies, demand generation, and fostering hyperscaler partnerships. Colleagues and partners describe her as a strategic thinker who is responsible and highly productive. She holds a Masters Degree from Golden Gate University.

Beyond her marketing career, Karina has been involved in community initiatives, including serving as a board member for the Oakland School for the Arts. Her interests appear to lie at the intersection of technology, business innovation, and community development, showing a commitment to both professional growth and social contribution.

While on the board for the Oakland School for the Arts, she developed an innovative idea for a web-based business.

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Experience
18 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

How Karina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Karina cares about

B2B GTM Strategy
Her experience and posts focus on building repeatable Go-to-Market motions for B2B startups to accelerate pipeline and market reach.
Enterprise AI Adoption
Her career is centered on AI startups. She frequently posts about the increasing integration of AI in daily operations for large enterprises.
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Career

Work history

4-2025
Head of Marketing
Macrovo
1-2023 - 5-2024
VP of Marketing / CMO
DataStax
1-2022 - 1-2023
CMO
Kaskada (acquired by DataStax)
1-2021 - 1-2022
Director of Marketing
Optimal Strategix Group, Inc.
8-2016 - 5-2020
Senior Global Marketing Manager
Ridecell
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2006
Master's Degree
Golden Gate University
2003 - 2003
Graduate
Real Estate Executive Training
1998 - 1999
Marketing
Executive School of Advertising and Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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