Karina Ortiz

Questioner
DISC Type : c

CEO at Woolis - YucaPáak

Mexico City Metropolitan Area

Overview

Karina is a results-driven leader with over 15 years of experience in supply chain and digital strategy at top multinationals like Procter & Gamble and Coca-Cola FEMSA. Now the CEO & Co-Founder of Woolis-YucaPáak, she leverages her expertise to build scalable manufacturing and export operations. She holds an EMBA from INCAE Business School.

Outside of her corporate and entrepreneurial life, Karina is a value-driven individual who emphasizes the importance of human connection. She believes in bringing kindness, empathy, and gratitude back into a fast-paced world and launched her first company as a venture with her family.

Unique fact: While at Coca-Cola FEMSA, Karina successfully built and implemented 12 new supply chains for the companys new product categories.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Supply Chain Innovation
Her entire career is focused on supply chain, logistics, and operational excellence, recently participating in forums like the C12 Logistics HUB to exchange best practices.
New Product Launches
She has extensive experience bringing new products to market, from building 12 new supply chains at Coca-Cola FEMSA to launching the first products for her own company.
Food Industry Entrepreneurship
As the co-founder of Woolis-YucaPáak, she is deeply involved in the food industry, focusing on regulatory compliance, scalable manufacturing, and global export operations from Mexico.

Media Appearances

Karina has no verified media appearances

Work History

1-2024
CEO at Woolis - YucaPáak
3-2022 - 12-2023
Gerente de Logística de Nuevos Negocios at Coca-Cola FEMSA
1-2020 - 3-2022
Supply Network Operations Sr Manager at Procter & Gamble
1-2018 - 1-2020
Dry Laundry Initiatives Operations Leader at Procter & Gamble
10-2015 - 12-2017
LA North Liquids & Perfumes Supply Chain Leader at Procter & Gamble

Education

2019 - 2020
Executive Master in Business Administration - EMBA from INCAE Business School
2006 - 2011
Engineer's degree from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : CEO at Woolis - YucaPáak
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Karina

Personality Compatibility


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