Karina Rompa

Judge
DISC Type : Dc

Business Development and Partnerships at Rakuten TV

Warsaw, Mazowieckie, Poland

Overview

Karina Rompa is a business development and partnerships executive at Rakuten TV with over 15 years of experience in the TV and video industry. Colleagues describe her as energetic, savvy, and strategic. She holds an Executive MBA from Kozminski University and is a member of the International Academy of Television Arts & Sciences.

Karina has a strong growth mindset and is passionate about challenging assumptions. She is currently deepening her knowledge of artificial intelligence, exploring how to build real-world, AI-based solutions and move beyond theory to practical application. This interest complements her extensive cross-functional experience in launching content-driven platforms.

Unique fact: As a member of the International Emmy Awards, she is part of the prestigious organization that recognizes excellence in international television programming.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Streaming Partnerships
Actively scaling Rakuten TV's video-on-demand services by executing partnerships with major European telecom operators like Vodafone, Orange, and Free to enhance content distribution.
AI in Business
Actively learning to build practical AI solutions by participating in the #AIDEAS program, focusing on how to design processes and ask the right questions of AI models.
Content Monetization
Executes partnerships across various business models, including transactional video on-demand (TVOD) and free ad-supported streaming TV (FAST) channels to drive revenue and market presence.

Media Appearances

Karina has no verified media appearances

Work History

2-2024
Business Development and Partnerships at Rakuten TV
1-2024
Company Owner at Media Hansa
7-2023 - 10-2023
Director of Content Acquisition at VIDAA
6-2022
Member at International Academy of Television Arts & Sciences (International Emmy Awards)
11-2020 - 6-2023
Content Management and Acquisition Team Manager at PLAY

Education

2019 - 2021
Master of Business Administration - MBA from Kozminski University
2012 - 2013
Postgraduate from SGH Warsaw School of Economics

More Information

Social Presence :

Prographics :

Exp : 19 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Business Development and Partnerships at Rakuten TV
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Karina take some risk or not?

  • The risks don’t matter much to them.

You And Karina

Personality Compatibility


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