Katalin Berenyi is a transformational leader in the beauty industry, currently serving as the Global General Manager of Clarins. An MBA graduate from Rice Business, she is known for co-founding the brand Erborian and successfully launching the first BB and CC creams in Europe, creating an entirely new beauty category.
Her personal philosophy is centered on making life more beautiful while leaving behind a more beautiful planet. This commitment to sustainability and positive impact is a core driver in her professional life. She is also the author of "Les 11 lois du marketing creatif," sharing her entrepreneurial experience and creative vision.
Unique fact: Katalin is credited with creating and popularizing the BB and CC cream categories in the European beauty market through her brand, Erborian.
Read the full overview →They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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