Katalin Berenyi

Critic
DISC Type : C

Board Member at Spadel

Paris, Île-de-France, France

Overview

Katalin Berenyi is a transformational leader in the beauty industry, currently serving as the Global General Manager of Clarins. An MBA graduate from Rice Business, she is known for co-founding the brand Erborian and successfully launching the first BB and CC creams in Europe, creating an entirely new beauty category.

Her personal philosophy is centered on making life more beautiful while leaving behind a more beautiful planet. This commitment to sustainability and positive impact is a core driver in her professional life. She is also the author of "Les 11 lois du marketing creatif," sharing her entrepreneurial experience and creative vision.

Unique fact: Katalin is credited with creating and popularizing the BB and CC cream categories in the European beauty market through her brand, Erborian.

Personality Overview

Critic

Information Seeker

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Beauty Market Disruption
Co-founded Erborian and pioneered the now-ubiquitous BB and CC cream categories in Europe, fundamentally changing the cosmetics landscape.
Global Brand Leadership
Holds top executive roles at global beauty powerhouses like Clarins, L'Occitane Group, and L'Oréal, managing brand identity, innovation, and international growth.
Creative Marketing
Authored a book on creative marketing, "Les 11 lois du marketing creatif," and has held roles as Chief Creative and Artistic Officer, shaping brand narratives.

Media Appearances

Katalin Berenyi rejoint le conseil d’administration du Groupe Spadel - PUB. Featured in PUB

See Now

Work History

5-2024
Board Member at Spadel
2-2019
Global General Manager Clarins | Group Executive Committee Member at Clarins Group
9-2018 - 1-2019
Chief Creative Officer at L’OCCITANE Group
7-2017 - 1-2019
Chief Artistic Officer L'Occitane and Erborian at L’OCCITANE Group
7-2014 - 1-2019
Co-Founder Creative and Innovation Officer ERBORIAN at ERBORIAN, L'Occitane Group

Education

1999 - 2001
MBA from Rice Business
1994 - 1996
Management in Design from Institut Français de la Mode

More Information

Social Presence :

Prographics :

Exp : 28 Location : Paris, Île-de-France, France Job Level : Senior Designation : Board Member at Spadel
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Insights For Selling To Katalin

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katalin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Katalin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Katalin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katalin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katalin

Personality Compatibility


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