Kate McKiernan

Examiner
DISC Type : cs

Senior Manager, Digital Partnerships & Programmatic at FanDuel

United States

Overview

Kate McKiernan is a Senior Manager of Digital Partnerships & Programmatic at FanDuel, based in New York. She has a background in online media management from her time at Paddy Power Betfair and holds a Bachelors Degree from Dublin City University. People who have worked with her describe her as insightful, thorough, and result-driven.

Outside of her professional role, Kate is involved in charitable causes. She participated in a triathlon with her family to raise funds and awareness for Amyloidosis Ireland, a charity that supports patients affected by the disease. This was done in honor of her father.

She was once recognized as one of the top 100 digital marketing professionals in Ireland.

Personality Overview

Late Adopter

Unexpressive

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Digital Partnerships
Her current role is focused on this area, and she has been actively hiring for her team to develop FanDuel's digital media partnerships function.
Programmatic Advertising
This is a key part of her title and expertise. She frequently posts job opportunities for programmatic specialists on her team.
Sports Media
[Predicted] Her career progression at both FanDuel and Paddy Power Betfair shows a long-term focus on media strategy within the sports and gaming industry.

Media Appearances

Kate has no verified media appearances

Work History

10-2024
Senior Manager, Digital Partnerships & Programmatic at FanDuel
3-2023 - 9-2024
Senior Media Manager at FanDuel
4-2022 - 3-2023
Media & Partnerships Manager at FanDuel
2-2021 - 3-2022
Online Media Manager at Paddy Power Betfair
4-2020 - 2-2021
Online Media Executive at Paddy Power Betfair

Education

Bachelor's Degree from Dublin City University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Middle Designation : Senior Manager, Digital Partnerships & Programmatic at FanDuel
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kate

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kate take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kate

Personality Compatibility


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